Despite the empire of Facebook and the unstoppable rise of Instagram, having a presence in it and including it in our social network management plan remains an option that can bring us benefits.
How can we take advantage of this social network for our company?
Take care of the design of your corporate Twitter profile
Before starting to publish content, it is essential that we keep our Twitter profile optimized for potential customers who visit it. A recognizable username and as similar as possible to our brand. A sober and corporate profile photo. A header image with good resolution and adjusted to the established dimensions. And a description in the bibliography section that summarizes the reason d’être of our business in a close manner. These are the fundamental pillars on which a good company profile must be based.
Post tweets periodically
The best thing is to keep a prudent distance between tweet and tweet that we publish so that we do not saturate our followers. This also applies to retweets, although it is not advisable that the retweets we make exceed the proper tweets. We can observe which are the hours of the day in which more interaction generate our tweets and use specific tools to leave them programmed for the moment that interests us. Also, if we want to influence an already published tweet, now Twitter allows us to retweet about it. This way it will reappear in the timeline of our followers.
Stay up to date with hot topics or #hashtags
Memes and hashtags are the order of the day on Twitter. Just the fact of writing a tweet including a hashtag will make it receive more impressions than if it does not. But if we also can be resourceful, we can obtain great visibility based on interactions. Responding skillfully and strikingly to a tweet of a famous person we can achieve the same result. Check out the points of trending subjects and take your imagination for a walk.
Do not be excessively formal. Behave like a human being and demonstrate your character will bring you closer to your followers. Of course, do not hesitate to respond to each mention entertainingly, since the goal here is to build trust to build relationships with potential ambassadors of your brand.
Create quality content
Be selective with the topics you talk about, making sure that they are of the interest of your target audience and in turn do not cover too many or fall into monothematic. Although quality is not equal to quantity, you can benefit that now Twitter allows you to write up to 280 characters to expand if necessary and even create threads. The important thing is that you can move the message to your target.
Use Twitter Analytics
Help us with tools such as Twitter Analytics can be very useful to know our ‘buyer person better’ observing the interests of our followers or know when we get more interactions with our tweets and which have been more successful to replicate them, among many others functionalities